LL - Techniques for engaging customers who were not expecting a sales call:

Here are some effective sales techniques for engaging customers who were not expecting a sales call:

  1. Start with Empathy and Respect:
    • Acknowledge that the call is unexpected and show appreciation for their time.
    • Example: "Hi [Customer's Name], I hope I'm not catching you at a bad time. I appreciate you taking a moment to speak with me."

      Quick and Clear Introduction:

    • Be concise about who you are, where you're calling from, and the purpose of your call.
    • Example: "My name is Eve, Wellness Coach with Dr Rosenberg and I wanted to share something I believe could be beneficial for you."

      Hook with a Value Proposition:

    • Quickly highlight a potential benefit or solution that addresses a common pain point.
    • Example: Were you able to watch Dr. R's video about (the UPSELL PRODUCT)? It pairs nicely with the product you purchased.In fact, 40% of the customers who purchase (the product you bought), use these 2 products together with very nice results with (their GOAL: skin tightening, brightening, smoothing). Dr. R believes that with long-term use, you can achieve much-improved skin; and he's excited to be able to offer you an exclusive first-time buyer promotion on (UPSELL PRODUCT) today. This offer is only available to a select few customers and can save you a significant 20% or more.

      Ask Permission to Continue:

    • Show respect for their time by asking if they can spare a few minutes.
    • Example: "If now is a good time, could I take just a couple of minutes to explain how we can help you?"

      Personalize Your Pitch:

    • Tailor your message to their industry, role, or specific needs based on any information you have.

    • Be Brief and Focused:

    • Keep your message short and to the point to maintain their attention.
    • Example: "I'll keep this brief. Here's how our solution can benefit you immediately..."

      Engage with Questions:

    • Ask open-ended questions to understand their current situation and needs.
    • Example: "Can you share what your biggest challenge with your skin [specific area] right now?"
    • Are you looking to renew your skin by removing the dark spots? Maybe tighten your skin around your cheeks, and yes? Or a little bit of everything?
    • Listen Actively:
    • Pay close attention to their responses and adapt your approach based on their feedback.
    • Example: "I hear you. It sounds like [specific problem] is a major concern for you. Here's how we can address that..."
    • Offer a Clear Next Step:
    • Suggest a follow-up action, such as a scheduled call, a demo, or sending more information.
    • Example: "Would it be okay if I sent you some more details via email? Or perhaps we could schedule a quick demo to show you exactly how this works?"

      Be Polite and Professional:

    • Always maintain a courteous and professional tone, regardless of their initial reaction.
    • Example: "Thank you for your time today. If you ever have questions or need assistance, please feel free to reach out."

      Leave the Door Open:

    • Even if they aren't interested now, ensure they feel comfortable reaching out in the future.
    • Example: "I understand it's not a priority for you right now. Please keep us in mind, and don't hesitate to contact us if your needs change."

Using these techniques can help turn an unexpected sales call into a positive and productive conversation.

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