LL - Outbound Sales Guidelines

Order placement guidelines:

  • Avoid canceling the initial order.
  • Do not cancel the initial/original order if your upsell offer contains the same items. 

Example: 

Customer purchased 6 bottles of reactivate

  • During your upsell call the customer agrees to purchase 6 more bottles of REA, plus 3 bottles of Hydraflex.
  • When you place their order the upsell order should be placed only for the add-ons: 9 bottles of product/s that were discussed in the call. 6 REA and 3 HYDRA.
  • The original order should be left as is - do not cancel this order and add its items on to your upsell order. 
  • It is ok to explain that the new package may arrive separately. 

Do not cancel the initial/original order and let the customer keep only the lower priced upsell. 

Example: 

  • When a customer accepts an upsell in our sales funnel it will generate a separate order. This is why you may see a customer that has 2 approved orders placed within minutes of each other. 
  • Our upsells are offered with special pricing because the cx purchased a full price package. 
  • Our policy is that we do not allow customers to cancel the initial order and keep only the upsell/special priced package. 
  • The goal is to add-on to the initial order not replace it (Upsells have lower prices because they are paying “full price” for their original order).  

Declined Order Guidelines

  • You must receive explicit consent from the customer to reprocess the order for EVERY ITEM included in the order BEFORE re-trying the card.  
  • Contact/call the customer to obtain consent to reprocess. 
    • Every live call to a declined order lead should include an upsell offer for a specific product/s.
    • If you don’t reach them by phone, it's ok to text the customer from DialPad to ask to reprocess a declined order.
      • You can also email the customer from helpscout.
      • HeroCo needs to have visibility into the message/s you send to the customer. 
    • Post a (zoho) note with your name/team stating you called, texted or emailed the customer asking permission to reprocess and received their consent. 
    • Add your method of contacting the customer to your note (call/text/email). 
    • If consent arrives later, leave a separate note that you received consent and reprocessed the order successfully.
    • ALL declined order reprocesses should be noted in zoho.
    • Our company policy is that we do not try the same card more than 3x, even if the customer asks us to continue running the card. 
    • After 3x (including any tries the customer already made) ask for an alternate card or ask the customer to call their bank. 

  • ALL messages or texts need to be visible to HeroCo by being sent via Dialpad text or Helpscout email. 
  • Add any customer service requests, refunds, cancellations to the help channel in slack and the heroco team will take care of it. 


Zoho notes: 

  • You must post a (zoho) note with your initials, name/team, or coach ID stating you called, texted or emailed the customer and stating what happened. 
  • For declined orders, state that you asked permission to reprocess and did/did not receive their consent. 
  • If consent to reprocess arrives later, you should post another note. (Customer consents to reprocess must always be noted). 
  • ALL declined order reprocesses should be noted in zoho.
  • ALL contacts to the customer should be noted.
  • Order denied or placed should be noted.
  • It is a good idea to add that you tagged the lead, just in case your tag gets inadvertently removed or there a technical issue.


Note Examples: 

Marco/PSS - (Called customer, placed order)

John/Oltask - (Called customer/no answer, sent SMS and obtained consent to reprocess declined order id: 12345)

Jay/WC: (Called customer, she declined the upsell)

Ivy/WC: (called customer, no answer, sent message, no response - will f/u tomorrow)

Andee/WC: I sent a text to the customer asking for permission to reprocess their declined order (Order id 12345). Awaiting a response. 

Nixon/Oltask: customer replied via text with consent to reprocess declined order id 12345. Order reprocessed (or placed a new order, order id 22345). 

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