LL - DML Positive Review Video Campaign


To help us get organic video testimonials, we’ll be offering a $50 Amex Gift card to customers who submit a positive review via video. 

What do you need to do? Just as we normally do, when you receive a positive review ticket in HelpScout, we'll reply with the positive review saved reply. 

That saved reply has been updated to ask the customer to ALSO submit a positive review via the videoask video link included in the email.

A member of the team will check the videoask dashboard regularly and when videos are submitted, will collect the customer permission to use the video in marketing and arrange for the $50 gift card to be sent.

Additionally, once a month we'll select a video testimonial winner to receive a $250 amex gift card.


Upon receiving a positive review send this saved reply: 

1 Review - Positive Results (Generic) - Video $50 Gift Card

SUBJECT: A special request from Dr. Chasan 

Hi {%customer.firstName,fallback=%},

I'm {%user.firstName%}, with the Customer Happiness team here at Del Mar Laboratories and I wanted to reach out and thank you for the great review of (PRODUCT) you sent in.

​Dr. Chasan was so excited to hear how it's making a positive difference in your life that he asked me to let you know about our $50 gift card offer!!  

Your feedback is definitely a Win-Win for everyone. Not only does it let us know what's going on with you, but it also helps others like yourself, make the choice for healthier skin. Too many people come to our site and like what they hear, but because they've been disappointed by so many other products they've tried over the years, they feel it's too good to be true. Hearing stories like yours, helps them take that first step toward feeling younger, beautiful, and more vibrant! 

​Dr. Chasan is trying to capture a select group of our most valued customers' success stories on video - and he’d love for you to be part of the project.


  • ​All you have to do is submit a video review of you talking about our product. (It's helpful if you show the product in the video too).
  • ​Afterward, we may use your video on our website or in marketing material to help others learn how Del Mar can help them too.
  • ​Even better, in return for your time, we'd send you a $50 Amex Gift Card and enter you into our monthly drawing for a $250 Amex card.

Can you spare 2-3 minutes to help?

​We’ve made it super simple to create a video:  Just go here, click the “Let's Go!” button, and follow the prompts - our video app will do all the work for you! ​

Thanks again & we'll be waiting to hear back from you, {%customer.firstName,fallback=%}!



If they email back and say they sent a video, send this reply, then assign the ticket to XXXX in an active status. 

saved reply: “1 Review - Positive Results  - Submitted Video review”

Hi {%customer.firstName,fallback=%}!

Wow, thanks for submitting a positive review on our BBB page! We sincerely appreciate you taking the time to do that.

Please give us 3-5 business days to confirm your review and then we'll send your $50 gift card!

In the meantime, please make sure to sign our testimonial release granting us permission to use your video in our marketing material.

Thanks again, {%customer.firstName,fallback=%}.Have a wonderful day!

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