LL - Expect Copycats

People will replicate our pages and/or replicate our emails eventually, and we’ll get phone calls for selling the product that has the same name as ours, but is actually something different, so learning how to validate customers from someone who forged the web site and is trying to scam us, versus an actual customer built for us is vital when this starts to happen.

Classic way to identify - very hard to fake descriptor on credit card statement