LL - Promo Update Week of August 25, 2023
DML-EYEJOY
Launch Date: August 17, 2023
We have new test running to be aware of. The test implemented is for EyeJoy and it consists of 2 variations. Changes were made to the control as well.
Control:
1. Pickers will no longer be on the VSL page
2. New choose page has been added to the funnel with a VIP option
In SIO you can see it as follows:
Variation 1:
1. We are offering 1/2/3 Bottles option
2. Prices for the 1/2/3 bottles one-time purchase are $49+$4.95SH/$86/$117
3. Prices for the 1/2/3 bottles VIP are $44.10/$77.40/$105.30
In SIO you can see it as follows:
Variation 2:
1. We are offering 1/2/3 Bottles option
2. Prices for the 1/2/3 bottles one-time purchase are $59+$4.95SH/$99/$119
3. Prices for the 1/2/3 bottles VIP are $53.10/$89.10/$105.30
In SIO you can see it as follows:
PID Info below:
Please refer to the funnel flow for Control below:
Here’s the funnel flow for both Variations 1 and 2:
You can see the VSL and Choose pages for control, v1, and v2 below.
Control: https://eyejoy.delmarlaboratories.com/
https://eyejoy.delmarlaboratories.com/order/choose
V1: https://eyejoy.delmarlaboratories.com/v1
https://eyejoy.delmarlaboratories.com/v1/order/choose
V2: https://eyejoy.delmarlaboratories.com/v2
https://eyejoy.delmarlaboratories.com/v2/order/choose
Results from Previous Tests
Here are some updates on previous tests.
Total Package Serum
This test ran with Control vs 2 variations:
Variation 1:
1. On V1 we increased the 1 btl price from $49 to $59
Variation 2:
1. One bottle checkout will be $59 as well as V1.
2. We added a FREE Mystery Gift (RejuvaTress) to 3 bottle purchases. The customers are not able to see what the mystery gift is until the order is placed.
WINNER: Control: Bottle price remains at $49
ReActivate
The test implemented is for ReActivate 3 Bottles Cart and it has 1 variation.
Launch Date: 8/09/2023
Variation 1:
1. The three-bottle price for one-time purchase will be changed to $129, $43 for each bottle.
2. The three-bottle price for VIP/sub toggle will be changed to $116, $38.70 for each bottle.
WINNER: Variation 1. Three bottles of ReActivate are now $129, $43 per bottle.
View the choose pages below:
ReActivate: https://reactivateskin.com/order/choose
Total Package Serum: https://totalpackageserum.delmarlaboratories.com/order/choose
I you have any questions feel free to reach out .