LL - Promo Update Week of August 11, 2023

TOTAL PACKAGE SERUM (UPDATE)

The previous TPS Test has ended and we have a winner that changed our entire funnel. For more details, please read below.

New TPS: 

1. This funnel will offer 1/2/3 bottles with different prices and new upsells/downsells.
2. Prices will change to $49/$117/$86

3. We now have new upsells and downsells

Upsell 1 : Total Package Serum BOGO https://totalpackageserum.delmarlaboratories.com/order/totalpackage3

Downsell 1: Total Package 1 Additional https://totalpackageserum.delmarlaboratories.com/order/totalpackage1

Upsell 2 : Total Neck Cream BOGO https://totalpackageserum.delmarlaboratories.com/order/totalneck3

Downsell 2: Total Neck Cream  1 Additional https://totalpackageserum.delmarlaboratories.com/order/totalneck1

Upsell 3 : Eye Joy BOGO https://totalpackageserum.delmarlaboratories.com/order/eyejoy3

Downsell 3 : Eye Joy 1 Additional http://totalpackageserum.delmarlaboratories.com/order/eyejoy1

Upsell 4: Gift Card   https://totalpackageserum.delmarlaboratories.com/order/card

As you can see , the funnel flow indicates the following:

View HERE:

PID INFO:

SPLIT TESTS

Total Package Serum

We have new tests running to be aware of. The test implemented is for Total Package Serum and consists of 2 variations.

Variation 1:

1. On V1 we increased the 1 btl price from $49 to $59

2. The funnel didn't change for the purpose of this test

In SIO you can see it as follows:

Variation 2:

1. One bottle checkout will be $59 as well as V1.

2. We added a FREE Mystery Gift (RejuvaTress) to 3 bottle purchases. The customers are not able to see what the mystery gift is until the order is placed. 

In SIO you can see it as follows:

PID Info below:

You can see the pages below for each variation. These pages are not to be provided to customers.

V1:https://totalpackageserum.delmarlaboratories.com/59/order/choose

V2: http://totalpackageserum.delmarlaboratories.com/59mg/order/choose

ReActivate

The test implemented is for ReActivate 3 Bottles Cart and it has 1 variation.

Launch Date: 8/09/2023

Variation 1:

1. The three-bottle price for one-time purchase will be changed to $129, $43 for each bottle.

2.  The three-bottle price for VIP/sub toggle will be changed to $116, $38.70 for each bottle.

3. The funnel flow doesn't change for the purpose of this test.

In SIO you can see it as follows:

PID Info below:

Funnel Flow Map remains the same, refer to the image below:

You can see the variation page below. These pages are not to be provided to customers,

V1: https://reactivateskin.com/43/order/choose

If you have any questions, feel free to reach out!