LL - Promo Update Week of June 9, 2023

Total Package Serum

We have new test winner. The test implemented was for Total Package Serum and it consisted of 2 variations.

Variation 1:

1. We will retest the Total Beauty Repair V1 for 6-bottle customers at $396.

2. Simultaneously we will run the same test for 1 and 3 bottle purchases, with half the amount of bottles offered int he package for the price of $199. 

Variation 2:

1. We will retest the Total Beauty Repair V1 for 6-bottle customers at $299.

2. Simultaneously we will run the same test for 1/3 bottle purchases, with half the amount of bottles offered int he package for the price of $149.

WINNERS:

1 bottle purchase: Control remains

3 bottles : Variation 2 

6 bottles: Control remains

As you can see , the funnel flow indicates that 1/6 bottles will lead the customer to their control upsells and downsells. The 3 bottle purchases will lead to the Total Repair Kit that offers 3 additional bottles of TPS, HYG and TPC at $149.

In SIO:

You can see the upsell page below. This page is not to be provided to customers, they cannot place orders from this page since it is an upsell.

Total Repair Kit (Upsell Page): 

https://totalpackageserum.delmarlaboratories.com/order/totalrepair3

if you have any questions, feel free to reach out. Ty!