LL Project Update Week November 8 2021
Due to the backorder situation with SCS BioShield MD, starting today, we will be performing a test that will split traffic 50/50 between the control page VS. the variation page which will include a message on the choose, checkout, and payment pages that lets the customer know that we have a 1-2 Week Backorder. The checkout and payment pages will specify that "Due to extremely high demand, we are on temporary backorder. Orders placed today will ship Nov 22-24." This is what you can tell customers who call in with questions regarding estimated delivery time.
We are ending the DML CeraLift Nudge Test today- this was the test that offered the pop-up that nudged them to choose 3 bottles when they picked the 1 bottle option and nudged them to the 6 bottle option when they selected 3 bottles.
On the split test for
SCS BioShield MD- it showed that we had more conversions with the control VS. the Variation, which means that
we will continue to include the Pulse Oximeter with the purchase of the 6 Bottle of BioShield MD offers for the time being.